WHAT WE STAND FOR

OUR PURPOSE

Inspiring food discoveries from around the world

OUR VISION

To be the UK’s foremost brand-led food specialist

OUR MISSION

We aim to inspire and delight our customers every day supplying a range of quality foods from around the world and grow our long-term partnerships with suppliers and customers alike built on passion, insight & brand-led innovation.

 

WHAT WE STAND FOR

Our Values

FOOD IS OUR PASSION

It’s in our DNA. As Colleagues we are brought together by a love of food. Providing high quality, great tasting, relevant food offerings is what we do. Food is special to us, whether it be finding speciality branded ingredients or providing a specialist sourcing solution, we do it because we want to help our customers and their consumers discover great food. Quality will always come first in our sourcing decisions…what we do, we do well.

MUTUAL PARTNERSHIPS ARE OUR FOUNDATION

We develop relationships that make a positive difference to our customers and suppliers and builds trust. Long term relationships are the foundation to mutual benefits. We deliver unrivalled customer service.

PEOPLE FIRST

We seek to be fair in ALL that we do. Fair with our Colleagues and fair with all our stakeholders, expecting the same in return. We say ‘thank you’ for a job well done. We encourage our Colleagues development and reward their performance. We value diversity of thought and teams. Our Colleagues are empowered to use judgement and make sound decisions.

FOOD ENTREPRENEURS TO OUR CORE

We have a proud history of being entrepreneurial with food. We find it first and get it to market. We are not afraid to bring forward new and different innovation and thinking. Innovation that matters to our customers. Being entrepreneurial is not an excuse for lack of process. We need frameworks to guide us. We like challenges as we consider them new opportunities to grow. We adapt quickly, learn, and improve. We look forwards and outwards.

RESPONSIBLE FOR OUR ACTIONS

We encourage transparency and pride ourselves on making our successes, and sometimes failures, visible as we grow. Bad news travels as fast as good news. We take responsibility for our own actions, respect each other’s time, and deliver against expectations no matter where we work from. As individuals we do what we say we were going to do, integrity matters. We take responsibility for the impact we have on the planet. We are not perfect, but we strive to take positive steps forward and lessen our footprint where possible.